Amazon Prime Day 2023: the latest news, deals, and coverage

Normally, Prime Day happens but once a year. The retailer has different plans for 2022, however, and plans to hold a Prime Early Access Sale ahead of Black Friday and Cyber Monday. Prime members will be able to get in on the deals starting Tuesday, October 11th, through Wednesday, October 12th. Like Prime Day, this is a two-day stretch wherein Amazon Prime members will likely find some of the best prices yet on popular tech products, including video games, peripherals, laptops, 4K TVs, phones, and more.

If you plan to shop for Prime Early Access deals on Amazon, you’ll need to sign up for Amazon Prime. However, as was the case for Prime Day, not all of the best deals will live on Amazon. Many other retailers, including Best Buy and Target, will likely be running competing sales events that we’ll tell you all about with our upcoming coverage. So, stay tuned.